This should be the most impactful font in your brand. This will be the font used in your logo, and ideally, also used in main headers or for emphasis. Don’t worry, it’s simpler than you think. Use this guide as a checklist for choosing all of the fonts for your brand. A simple sans serif then makes a good complement as a subfont. Instead of such a bold sans serif, a modern handwriting font was then chosen for the main font. The way it was originally styled screams “ HONEY”, which doesn’t mesh with the feel of the logo and the company. In example B, the original fonts could benefit more from being lighter. Display: Hyper modern, least suited as a body font, best used when at a larger size, most diverse style, can invoke a wide range of feelings and emotions, best used in dramatic branding.Script: Usually has traditional values, but can also be used in a modern branding, not suited for small or body text, can invoke feelings of luxury or femininity.Sans Serif: Modern, best style for body fonts, most versatile, and tends to be the most legible.Serif: Traditional, classic, invokes a professional feel, can be used in dramatic and light branding.

Here are some examples of how the different types of fonts can be implemented. On the other hand, if your business is more on the informal side, with a modern and dramatic feel, a bold display font and a sans serif could be a good pairing. If your business is more formal and classic, but with a lighter presence, you may want to use a thin script or serif font for your main font, and a sans serif with varying line weights.

Best fonts for business logo